Preston's newest launch. First pick goes to the launch list.

London House is a brand-new off-plan development of 70 contemporary apartments, 45 one-bedrooms and 25 two-bedrooms, transforming a classic building at Primrose Hill in the thriving city of Preston. The launch is open now, and this is the stage with the widest choice of units and launch-stage pricing; once the first allocation is taken, that advantage is gone.

The city's numbers do the persuading. Preston is a Zoopla Top 3 buy-to-let hotspot in the North West with average gross yields of 7.1%, an average property price of £189,000 and more than £1bn of secured investment reshaping the city, from the Harris Quarter's £45m leisure hub to the 1,600-home Stoneygate Masterplan minutes from the front door. Inside, every apartment is finished to a premium specification: bespoke kitchens with integrated appliances, fully tiled bathrooms, LED lighting throughout, USB charging points and secure fob access, with two lifts, cycle storage and private Juliet balconies and terraces across the building. The developer's estimated completion is Q2 2027, giving off-plan buyers time to plan the purchase properly.

Why this launch

• ✓Projected rental yields of up to 7%+ in a city where investors already average 7.1% gross (Zoopla)
• ✓Low entry: Preston's average property price is £189,000 (ONS), with prices up 4.8% in a year
• ✓Demand on the doorstep: 38,000+ UCLan students, 96,000 jobs and the Stoneygate Masterplan's 1,600 new homes
• ✓A developer with pedigree: Retail Revive Limited, backed by the Bhailok Group, delivering UK property since 1982
• ✓Launch-stage advantage: the widest unit choice and launch pricing, ahead of public release