Preston's newest launch. First pick goes to the launch list.

London House is a brand-new off-plan development of 70 contemporary apartments, 45 one-bedrooms and 25 two-bedrooms, transforming a classic building at Primrose Hill in the thriving city of Preston. The launch is open now, and this is the stage with the widest choice of units and launch-stage pricing; once the first allocation is taken, that advantage is gone.

The city's numbers do the persuading. Preston is a Zoopla Top 3 buy-to-let hotspot in the North West with average gross yields of 7.1%, an average property price of £189,000 and more than £1bn of secured investment reshaping the city, from the Harris Quarter's £45m leisure hub to the 1,600-home Stoneygate Masterplan minutes from the front door. Inside, every apartment is finished to a premium specification: bespoke kitchens with integrated appliances, fully tiled bathrooms, LED lighting throughout, USB charging points and secure fob access, with two lifts, cycle storage and private Juliet balconies and terraces across the building. The developer's estimated completion is Q2 2027, giving off-plan buyers time to plan the purchase properly.

Why this launch

• Expected returns: Estimated rental yields of up to 7%+, with short-term lets approved
• Cash down: £5,000 reservation, 20% on exchange, 80% on completion (20/80 payment structure)
• Location: Primrose Hill, Preston, four minutes’ cycle from the city centre
• Capital growth forecast: 27.6% for the North West by 2030 (Savills Mainstream Residential Forecasts 2026–2030)
• What makes it unique: 45 one-beds and 25 two-beds next to the 25-hectare Stoneygate Masterplan; zero ground rent, 10-year warranty and a lease extendable by 990 years from day one; high specification with integrated appliances, Juliet balconies and secure video-intercom access; estimated completion Q2 2027